Marks & Spencer Celebrates its Debut in East Malaysia at Imago Shopping Mall

Joanne Lee

KOTA KINABALU, 24 May 2023 – Iconic British retailer Marks & Spencer (M&S), operated by the Al-Futtaim Group, opens its first store in East Malaysia at the multi-award-winning Imago Shopping Mall, Sabah. Nestled in the heart of Kota Kinabalu, the brand’s expansion marks a significant milestone as it continues to grow its presence within the vibrant community of Sabah. The store is designed to captivate shoppers with all-new interiors to provide a contemporary look and feel for an optimised shopping experience. Completed with womenswear, menswear, lingerie, beauty sections and a food hall, shoppers in East Malaysia will have a new go-to destination to fulfil their fashion and lifestyle needs.

General Manager of Marks & Spencer Singapore & Malaysia, Al-Futtaim Retail, Mr Ryan
Dsouza officiated the launch of the new store with a ribbon-cutting ceremony attended by
business partners, local tastemakers, content creators and esteemed members of the media. “We are delighted to announce that Al-Futtaim is bringing the first M&S store to East Malaysia, further expanding its footprint in the region”, expressed Mr Dsouza. “Marks & Spencer has long been recognised for its commitment to delivering exceptional quality, style, and customer satisfaction, and it’s our pleasure to extend our unwavering dedication to provide a unique and fulfilling shopping experience to the valued customers in Sabah. We believe that the discerning residents of East Malaysia will warmly welcome our diverse range of fashion, beauty, and culinary delights”.

Trusted Quality Meets Elevated Style
Discover the ultimate style under M&S’s comprehensive range of fashion pieces that cater to every occasion. From chic office attire to effortless casual wear, find a balance of vibrant colours, intricate patterns, and luxurious textures that exude the essence of timeless elegance. Choose from wardrobe staples like the Cotton Rich Slim Fit Top, RM59.90, to trendy pieces such as the Pure Cotton Printed Square Neck Midi Dress, RM259.90, and Pure Cotton Floral Puff Sleeve Blouse, RM169.90, which combine contemporary styles for a classic look. The new store also carries Marks & Spencer’s latest Linen collection gently crafted with Cool Comfort™ technology and moisture-wicking fabric including the Linen Rich Embroidered Top, RM299.90. Denim lovers can opt for the meticulously crafted Eva Bootcut Jeans, RM149.90, made from sustainable materials.

Under the lingerie section, M&S aims to empower women to embrace their beauty with
confidence and grace. With a range of sizes and styles to suit every body shape, each garment has been thoughtfully crafted to accentuate the feminine form and enhance comfort like never before. Must-have pieces include the cotton-rich Wired Plunge T-Shirt Bras, RM149.90, that provide optimum support and the dreamy Pure Cotton Palm Print Pyjama Set, RM199.90, that invites cosy nights of relaxation. Women can feel confident inside and out with the M&S Body Define™ Firm Control Waist Cincher Knickers, RM149.90. Underpinned with a waist-nipping effect, this high-waisted shaping knicker is designed to enhance your silhouette, keeping you looking and feeling your best all day long.

In menswear, the collection from M&S epitomises modern elegance. Men are sure to look
dapper in the crisp Pure Cotton Striped Polo Shirt, RM199.90, easy-to-iron Linen Blend Striped Shirt, RM229.9, and versatile denim Straight Fit Stretch Jeans, RM159.90, that effortlessly transition from business to leisure. Beat the heat with the M&S range of Cotton Cool & Fresh™ Trunks, RM179.90, which provide ultimate support and freedom of movement with its innovative Cool & Fresh™ technology which draws moisture away from the skin throughout the day.

Flavourful Indulgence
Within the newly launched M&S food hall, shoppers will discover a treasure trove of sweet and savoury delights. These kitchen staples make it easy to leave a positive lasting impression. For a quick bite, get your hands on the comforting selection of Italian pasta and pasta sauces, from RM9.90, made with the finest ingredients harmoniously combined to create an unforgettable dining experience.
Additionally, indulge in a wide selection of mouth-watering desserts and everyday biscuits,
perfect for special occasions and gatherings. Shoppers are able to choose from sweet treats
featuring the flavourful velvety Belgium Chocolates collection, from RM49.90, to delectable
snacks including the flaky Cheese Twists (twin pack), RM26.90, buttery Shortbread collection, from RM12.90, and the sweet and tangy Redcurrant Puffs (twin pack), RM16.90.

Beauty of Nature
Immerse in the captivating Apothecary range from M&S Beauty. This collection is inspired to promote positive well-being through its unique blend of nourishing botanical extracts and
premium ingredients. From revitalising lotions and body oils such as the Meditate Hand & Body Lotion and Calm Bath Oil to soothing balms that cocoon your senses in tranquillity. Each product in the Apothecary range offers a harmonious blend of relaxation to bring radiance and vitality to your skin, starting from RM17.90.

Exciting Store Opening Activations
In celebration of its grand opening, M&S Imago store will be launching a Spin and Win Wheel from 24-28 May, between 12.00 pm to 8.00 pm, where shoppers will get a chance to win exciting prizes and deals when they spend a minimum of RM280 in a single receipt*. For BLUE members, an extra chance will be given to spin the wheel as an exclusive benefit of the BLUE Rewards Program.
That’s not all! From 27-28 May, shoppers can enjoy special DJ performances as they browse through the store aisles. This session will take place from 12.00 pm to 3.00 pm and from 5.00 pm to 8.00 pm.

The new Marks & Spencer store is located at G-38, Ground Floor, Imago Shopping Mall, Kota Kinabalu and is open daily from 10.00 am to 10.00 pm. For more information, please visit our official website at https://www.marksandspencer.com/my/ and follow M&S on Instagram, Facebook and TikTok.
BLUE Rewards Program
Unlock rewards and enjoy exclusive benefits with BLUE, the loyalty programme designed to
reward shoppers as they shop. To get started, download the BLUE app from Google Play or the App Store and register with your mobile number to gain access to a multitude of exciting perks. Visit My BLUE Rewards to find out more.