KUALA LUMPUR, JULY 10, 2020
In honor of Malaysians’ love for spicy and local authentic flavors, MAGGI® has released two new MAGGI® Mi Goreng noodles just for Malaysians – MAGGI® Mi Goreng Sambal Tumis Bilis and MAGGI® Mi Goreng Cili ala Kampung – that will leave you saying “Sah Malaysia”!
The new MAGGI® Mi Goreng Sambal Tumis Bilis encapsulates the aromatic, spicy and savory tastes of sambal ikan bilis loved by Malaysians. Made from fresh ingredients like garlic, onions, chilies and anchovies, these ingredients are cooked to perfection using the ‘pecah minyak’ technique – delivering the best savory sambal taste that will leave you craving for more.
Savoury and sweet with just the right kick of spiciness, the MAGGI® Mi Goreng Cili ala Kampung will bring to mind the signature Mi Goreng that Malaysians love, and satisfy your cravings easily in the comfort of your home.
Complementing the authentically Malaysian flavors are springy chewy noodles made from Australian wheat, topped with aromatic fried shallots, giving you a satisfying crunch with every bite. The best part? These truly Malaysian noodles are ready in just 3 minutes.
“Food has become synonymous with Malaysia and is such an important part of our culture. Malaysians are truly passionate about finding the most authentic local dishes to try for themselves and recommend to their friends,” says Geetha Balakrishna, Business Executive Officer, MAGGI®, Nestlé (Malaysia) Berhad. “As Malaysia’s trusted household brand, we wanted to create truly Malaysian flavors, made by Malaysians, for Malaysians.”
The MAGGI® Mi Goreng Sambal Tumis Bilis and MAGGI® Mi Goreng Cili ala Kampung are both available in major hyper and supermarkets, mini markets, provision stores, and on the official Nestlé stores in Lazada and Shopee.