Ayam Brand Introduces Three Authentic, Time-Saving & Tasty Thai Curry Pastes for Your Convenience


Kota Kinabalu, August 15, 2022 – Do you want great Thai curry in a hurry but don’t have the many ingredients, the time and patience to measure, prepare and pound the small serving needed for yourself or your small family?  That’s us too!

Ayam Brand™ to the rescue with the introduction of three authentic, time-saving and tasty Thai curry pastes. Available are the iconic Thai Green Curry Paste, the well-loved favourite Thai Red Curry Paste and the mild, kid-friendly Thai Yellow Curry Paste. Made in Thailand, each curry paste uses local ingredients according to well-accepted traditional recipes. There are no added preservatives, no artificial colours and it is Halal certified. Each pack comes with three 50g shots of curry paste, one shot is sufficient for a generous Thai-style meal for two to three people. The individual packs are light, small and flexible, keeping the pastes fresh, while allowing you to determine how rich or mild your culinary creation will be.

The introduction of the Ayam Brand Thai Curry Pastes  is timely and welcome as most of us are back to work, university and school, having less time to prepare meals for ourselves and our loved ones. Interestingly Malaysia’s female labour force participation has risen from 46.8% in 2010 to 55.4% in 2021[1]. Women still do much of the cooking in Malaysian families so a time-saving, taste-boosting curry paste is a perfect addition to your Superwoman toolbox.


The new curry pastes pair perfectly with Ayam Brand Coconut Milk that brings the great taste, appetising aroma, creaminess and health benefits of coconut milk, in convenient packs. Hygienically squeezed from selected ripe coconuts, then sealed in convenient tetra packs using Ultra High Temperature (UHT) technology it takes the guess work out of cooking with santan. For terrific Thai curries you can use Ayam Brand Classic Coconut Milk or Ayam Brand Coconut Milk Trim (45% reduced in fat) depending on your preference.


Here are some quick recipes for when you need great tasting Thai curry in a hurry.


Thai Green Curry Chicken

Thai green curry is a crowd pleaser when paired with chicken or with shrimp served with steaming hot rice, especially on rainy evenings. The fresh earthiness of basil, cilantro, kaffir lime and the heat from green chillies makes this curry so appetising. With Ayam Brand Thai Green Curry Paste you can prep and cook this restaurant quality curry in 20 to 25 minutes. Here’s how. In a pan, heat cooking oil and fry one shot (50gm) of the Ayam Brand Thai Green Curry Paste for 30 seconds until fragrant. Next add 200gm of sliced chicken breast or thigh and stir fry until meat is tender. Pour in a 200ml pack of Ayam Brand Classic Coconut Milk. Bring to the boil, then reduce heat and simmer for 5 minutes. Add in some chopped eggplant, and finely sliced carrots and stir in until the vegetables are done. For a more fragrant and spicy dish garnish with kaffir lime leaves, sliced red chillies and lemongrass. A Thai-riffic dish that is tasty, well-balanced and surprisingly easy to whip up. Serves 2 to 3 people.

Thai Red Beef Curry

Red Curry Paste is more robust,  pairing well with meat such as beef, lamb and mutton.  Thai Red Beef Curry is a frequently ordered dish for many of us but it can be easy to make at home. Try this easy recipe. In a pan heat cooking oil and fry one shot (50gm)of Ayam Brand Thai Red Curry Paste for 30 seconds until fragrant. Add 200gm of diced beef cubes and stir fry until tender and well coated with curry paste. Stir in 200ml of Ayam Brand Classic Coconut Milk, bring to the boil, then reduce to simmer for 5 minutes. Add in 50gm of finely sliced cabbage leaves and stir until done to your liking. Garnish with kaffir lime leaves, red chilli and lemongrass. The hearty beef, crunchy cabbage and rich and creamy gravy is perfect with rice, and equally good with pasta too! Serves 2 to 3 people.


Thai Yellow Fish Curry

For kids and some adults who are not fans of spicy dishes, whip up this mild and delicious Thai Fish Curry. Cut the 450gm fish into pieces, dry the fish with a paper towel then rub 1 tablespoon of the Ayam Brand Thai Yellow Curry Paste over the pieces. In a pan heat cooking oil, add the onion, ginger, and garlic and cook until golden brown. Add in the remaining Ayam Brand Thai Yellow Curry Paste, 200ml of Ayam Brand Classic Coconut Milk, water, fish sauce and sugar. Add the chopped green beans, carrots and red bell peppers, and bring the pot to a boil. Reduce the heat and add the fish, cover the pot and cook for 5 minutes. Garnish with chopped coriander and a squeeze of lime juice. Delicious and nutritionally balanced. Serves 3 to 4 people.

More than 240 members of the Malaysian Home Testers Club tried out Ayam Brand Thai Green Curry Paste, Ayam Brand Thai Red Curry Paste and Ayam Brand Thai Yellow Curry Paste to an amazing approval rating with 99% of testers positive on purchasing the Thai curry paste after testing.

What else can you make with Ayam Brand Thai Curry Pastes? We made air fryer Thai green curry organic pasta spirals that were crunchy, spicy and just so good.

Try out the convenience of authentic Ayam Brand Green Curry Paste, Ayam Brand Thai Red Curry Paste and Ayam Brand Thai Yellow Curry Paste that retail for RM7.50 per pack of 3 X 50g shots.  Available at Servay, Chua Kah Seng, Everwin, Everrise, Gentingmas, and in most local supermarkets. Share your creations with Ayam Brand using the hashtag #AyamBrandThaiCurryPaste or #AyamBrandPesKariThai to be featured.

Find all these recipes and more at www.ayambrand.com.my

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Joanne Lee

Chief Eater Extraordinaire of Sabaheats
I cook, I eat and I always looking for good food!


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