Coffee lover must make a visit to Starbucks Reserve Roastery Shanghai when in Shanghai. The Starbucks Reserve Roastery Shanghai is twice the size of the flagship Reserve Roastery in Seattle with nearly 30,000 square feet of space (2,700 square meters). It is also arguably the most beautiful Starbucks location in the world.
The Starbucks Reserve Roastery is at 789 Nanjing Road West. The roastery is placed in a big nicely built building that looks like it stands on its own but it is actually connected to a big shopping mall.
As we enter the Roastery, we are greeted by the stunning sight of a two-story copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. customers can visit many attractions including one of three coffee bars offering multiple brewing methods, explore specially-crafted teas at the 3-D printed tea bar, enjoy freshly baked Italian artisanal food by Princi, and marvel at the ceiling made of 10,000 handmade wooden hexagon-shaped tiles, inspired by the locking of an espresso shot on an espresso machine.
the iconic cask connects to the three coffee bars with pneumatic copper piping, replenishing all the roasted Starbucks Reserve coffee silos.
Designed by Starbucks, and powered by Alibaba, the Starbucks Reserve Roastery Shanghai is the first-of-its-kind in China to seamlessly integrate a real-time, in-store and online customer experience. Roastery customers are invited to immerse themselves in the first Starbucks augmented reality (AR) experience by simply pointing their phones at key features around the Roastery to bring to life information about the Starbucks bean-to-cup story. Guided through the space by a custom-designed AR “tour-guide,” customers can unlock virtual badges and a unique Roastery filter to commemorate their visit.
The three wooden coffee bars, including one that is 27 meters (88 feet) long. There are 3 coffee bars, Pastry, and merchandise on the ground floor. The Teavana (tea) and Cold Brew Bar are located at upstair of Starbucks Reserve Roastery Shanghai.
First Princi and Bakery by acclaimed Italian baker Rocco Princi’s artisanal Italian recipes inside Starbucks Reserve Roastery Shanghai.
Over 100 beverages are on the Roastery menu including Teavana tea infused with nitrogen as well as a new take on tea brewing with the Steampunk, which uses steam to extract unique flavors from each tea leaf.
Nearest Metro: exit 11 of West Nanjing Road Metro (line 2)
南京西路789号 Nanjing West Road no.789