Philippines’ top fast food chain, Jollibee plans to open their first store in Malaysia and the first store could be located at Kota Kinabalu. Jollibee has major expansion plans to open 500 new Jollibee outlets, including in new markets such as Malaysia, Indonesia, and the United Kingdom.
According to 4-traders, Jollibee Chief Finance Officer Ysmael Baysa “Our second biggest market is China and then United States, but Vietnam is the fastest growing and it’s understandable because Vietnam is also one of the fastest-growing economies in the world. It’s growing more than 6 percent and it has also a young population and also the size of the consumer sector, especially in the fast food, is still very strong,” Baysa said.
Jollibee said it would also increase its presence in China, Indonesia, Kota Kinabalu in Malaysia, London, Sydney,
and Japan, where it deferred its planned entry last year. In London, the company is set to open a Jollibee store.
“For Malaysia, we are doing it first in the eastern part, Kota Kinabalu. There are a lot of Filipinos [there]so we first focus on the Filipinos and then start spreading,” he said.
Manila-based Jollibee is famous for items like fried chicken, pineapple-topped burgers, peach-mango pies and sweet-tasting spaghetti. It has roughly 1,300 locations around the world.
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